First issued by the United States Fuel Administration in 1917, this striking poster urged Americans to conserve electricity so coal could be redirected to the war effort during World War I. Designed by Clarence Coles Phillips, the piece stands apart from most U.S. wartime propaganda through its clean geometry, bold contrast, and graphic simplicity.
Our reproduction stays faithful to the original lithograph while bringing out crisp linework and color through careful restoration and print handling. Printed at a full 16×20 on archival stock and framed ready to hang, it’s built to last — and to make a clear statement on any wall.
A powerful piece of American design — direct, historic, and ready for display.
LIGHT CONSUMES COAL — UNITED STATES, 1917 (16x20)
First issued by the United States Fuel Administration in 1917, this striking poster urged Americans to conserve electricity so coal could be redirected to the war effort during World War I. Designed by Clarence Coles Phillips, the piece stands apart from most U.S. wartime propaganda through its clean geometry, bold contrast, and graphic simplicity.
Our reproduction stays faithful to the original lithograph while bringing out crisp linework and color through careful restoration and print handling. Printed at a full 16×20 on archival stock and framed ready to hang, it’s built to last — and to make a clear statement on any wall.
A powerful piece of American design — direct, historic, and ready for display.
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